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Ebook Professional >
How to Start Your Own Highly Profitable Internet Membership Web Site
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How to Start Your Own Highly Profitable Internet Membership Web Site
Introduction 5
Free is slowly changing to fee-based 5
People prefer to pay for unique content 8
Paid online content business is successful and growing 10
Overall market size 10
Growth of paid content sites 11
Top paid content categories 14
Leading sites in each category 16
Other research reports/findings and market projections 19
Advantages of the paid content business model 22
Steady income stream 22
Low startup and ongoing costs 22
High profit level 23
Low personnel requirement 24
Easily scalable – can handle large membership 24
High quality subscriber base 25
Cross-selling opportunity 25
Earning affiliate income 26
Reach out to a global customer pool 27
Leverage existing "know-how" and resources to earn additional income 28
Choosing your idea and business model 30
Business information, research and content sites 31
Community sites and directories 32
Personal advice, motivation and self help sites 33
Fitness and health, diets, weight loss sites 33
Personals and Dating 34
Consumer research and reports 35
People Search websites 36
Legal Research websites 36
Medical research websites 37
Sports news and information websites 38
Greeting cards 38
Online games 39
Entertainment and Lifestyles 40
Online learning and training 41
Ebooks and newsletters 42
Auction and marketplaces 43
Credit Help websites 44
Technical Helpdesk and advice websites 44
Horoscope and family tree 44
Fan Clubs 45
Factors to consider while selecting your idea 46
Your specialty and expertise Your target audience 47
What is unique about your idea 47
Assess the competition 49
Access to content resources 50
Fulfillment and Customer service capabilities 50
Quick business plan assessment – startup costs and cash flow 51
Success Stories 54
Develop your business model 68
Subscription rates and pricing models 68
Free and premium content 70
Other revenue streams 70
Scaling up and growing your business 71
Raising finance or venture investments 71
Exit options 72
Building a site 73
What goes into the site? 73
Website Layout and Site Map 76
Navigation Structure 79
What to include in the Main Navigation Controls 82
Communicating to your visitors with colors, background and text 83
Site Usability and Convenience 86
Building Interactivity and Personalization 91
Website building tools 92
Domain Name registration 94
Selecting the Platform and Server – Windows Server, Linux, or UNIX 96
Web hosting arrangements 100
Backup and Business Continuity arrangements 106
Security and Firewall 107
Copy Writing 108
Shopping Cart and Catalog 112
Payment Processing and Verification Services 115
Merchant account for credit cards 121
Security Certification and Encryption 123
Testing, testing, testing 124
Setting up back office and support services 128
Administrative Interface and tools 128
User management - customization and restricted website area 131
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