View Product Images

Price: $4.80 Sale Price: No Price Prod. Code:

Building A Blog Empire for Profit

PART 1^• AN INTRODUCTION TO BLOCS AND BLOGGING 4

The New Media 4

What a Blog is (and is Not) 5

The Blog as a Business 7

The Components of a Blog Empire 8

PART 11: BUILDING YOUR BLOC EMPIRE 11

Deciding What Type of Empire You'll Build 11

The Makings of Empire: Choosing Content That Provides Value 12

Construction: No one Need Blog Alone 15

Well, What Do You Know? 16

Develop a Blog Theme 20

Branding — Developing a Name and Image That Will Stick With People 21

Need Brand Be Relevant to Content? 22

Branding Idea Generator 22

Earning and Protecting Your Reputation 24

Designing a Page That Complements Your Content 26

Artwork 28

Fonts and Colors 30

Using Your Links Wisely 30

Layout 31

Objects 32

Blog Entries 33

Insightful and Unique Content 34

Links and Commentary 34

Consistency 35

Copyright 38

Are Images Necessary? 39

Hosting Images 41

Archives 43

Becoming a Relevant Portal 45

Blog Hosts 46

Free vs. Subscription 46

Generating Traffic 50

Traffic Exchanges 50

Blog Directories 54

Blog Rings 55

Link Exchanges 56

Visiting Other Blogs — Meet the Competition 58

Traded Links — a Valuable Asset 59

Search Engines and News Engines 60

Steppin' Out: Bloggmg on Multiple Sites 61

Developing Content for Other Sites 62

Letting Others Put Your Name Out There 64

Keeping Readers With Expertise 65

Writing Unique and Valuable Content 65

Writing Timely Content 66

 Comments and Input 66

Banning Readers 69

What About Free Speech? 70

XML and RSS Feeds 71

PART III: PROFITING FROM YOUR BLOC EMPIRE 74

Generating Profits 74

Google AdSense and Pay-Per-Click Programs 76

Selling Banners by the Impression 79

Swag, or Getting Your Customers to Advertise for You 81

Donations — "Ask and ye shall receive" 82

Subscriptions and Special "Insider" Reports 83

The First Entry — and Where it Leads 84

GLOSSARY 88